Nokia has just made good on their promise to deliver a high-end, super-glitzy Vertu flagship store to Japan’s luxury-shopping haven in Tokyo. Nokia (NYSE: NOK) had just opened the doors to their first ever Vertu flagship store in the Ginza district of Tokyo, Japan. Nokia’s Vertu lineup of extra-luxurious (and ridiculously expensive) handsets caters to those with the wherewithal to splurge on a mobile phone with a five-figure price tag. So, it’s fitting that Nokia’s very first Vertu flagship store exudes the same hand-made quality, sleek elegance and flashy design that has come to define Vertu’s handset lineup.
Nokia is making a big push to peddle their high-end Vertu handsets to well-heeled Japanese elite. After pulling the Nokia brand out of Japan (for lack of success) Nokia has decided to market the Vertu brand as a lifestyle choice, complete with its own Vertu MVNO offered to Japanese consumers with a penchant for the finer things in life (read: expensive). The new Vertu store is a veritable statement from Nokia that asserts the Finnish handset maker’s commitment to penetrating the Japanese uber-luxury market.
But, with a troubled global economy dragging down high-end luxury sales, Nokia could be in for a bit of a rough ride with their Vertu flagship store.
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